Work
Over a decade, Samir went from student to engineer, data scientist, product manager, and product management executive, taking on greater responsibility at each step before ultimately running the ride-hailing business.
Grab Head of Mobility | General Manager
Feb 2023–Present
I run Grab’s ride-hailing business across 8 countries and 900+ cities, with responsibility for its P&L, growth and marketplace performance. The business serves 54M monthly riders and generated US$2.2B in bookings in Q2 2026, up 18% year over year.
My scope spans growth and investment decisions, marketplace strategy, product, pricing and policies, and country-level go-to-market and operations.
Grab Head of Product—Mobility & Grab For Business
Oct 2022–Feb 2023
Led product for Grab’s Mobility and enterprise ride hailing businesses, spanning the core rider experience, Grab For Business, and API partnerships with prominent players such as Uber, Alipay, Huawei and Oppo. I led a 12+ person product team working across engineering, data science, design and commercial teams, before moving into general management of the rides business.
GrabMaps Head of Product—GrabMaps
Feb 2020–Oct 2022
Built GrabMaps from the ground up into Southeast Asia’s first self-sufficient mapping and navigation platform, covering routing, ETAs, traffic, positioning & places (POIs). Worked with the executive management team to build and lead 100+ engineers and data scientists across the region to map 8 countries; wound down the build team and supported moves into new roles, delivering US$25M+ in annual direct savings and US$100M in fulfillment savings.
Grab Staff Product Manager—Mobility
Aug 2018–Feb 2020
Led a major redesign of Grab’s core rider experience, improving NPS by 15 percentage points and conversion by 2%, with more than US$100M in revenue impact. The work also reduced load times and support costs across the regional product.
Grab Lead Product Manager—Marketplace (Supply Shaping)
May 2017–Aug 2018
Led supply shaping and driver incentives during the Grab-Uber era, working with country GMs to balance driver supply, demand and incentives across Southeast Asia. The work reduced subsidy spend per ride, increased utilization and improved marketplace economics.
Grab Senior Product Manager—Marketplace (Dispatch)
Apr 2016–May 2017
Drove product development for Grab’s core dispatch and matching engine across 8 markets and multiple vehicle types. We improved fulfilment reliability by 10 percentage points and introduced marketplace features that increased driver earnings and online hours.
Zalora Product Manager
Jun 2014–Feb 2016
One of Zalora’s early product hires, building mobile commerce, discovery, customer experience and marketing products across Southeast Asia. Highlights included launching express shipping and end-to-end package tracking and improving marketing attribution across US$5M+ in annual spend.
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